How to Launch Your Career Like a Product

How to Launch Your Career Like a Product: Building Personal Brand Equity Now and During Transition

Cita Walsh, VP, Marketing Communications, DJO

Thursday, May 6, 2010, 5:30-8:30 pm

TO REGISTER, click here
(download flyer)

Join us for this hands-on program and walk out with a marketing plan for your favorite brand . . . yourself. Crafting a strong personal brand requires you to think like a Product Manager and act like a Project Manager.

Great marketing leaders have shown that a well-executed focused strategy can accelerate success. Cita will share with you how to apply strategic marketing and tactical execution to your own career:

• Identifying goals, target markets, and decision makers
• Analyzing competitors in order to differentiate yourself
• Product positioning (your elevator speech)
• Partnership and Distribution strategies (your network)
• Tactics: LinkedIn, PR, Website, Blog, Twitter, Associations

Learn how to build awareness for your skill set in order to set yourself up to win—and position yourself as a player in the event of a downsizing. If you are currently in transition, you’ll learn how to methodically approach your job search and build relationships for years to come.

About Our Speaker
Cita Walsh is an accomplished marketing leader with a proven ability to increase sales for over 20 medical and high tech products and services. Her marketing operations expertise includes:

Product Commercialization
Marketing Strategy & Planning
Branding & Product Positioning
Social Media & Online Marketing
Agency & Vendor Management
Product Lifecycle Management
Marketing Communications
Practice Development Programs
Consumer Pull-through Programs

Results-driven companies demand alignment and harmony from their sales and marketing organizations. Cita’s approach to marketing is uniquely grounded by her extensive knowledge of the sales and business development process. She creates marketing and promotional strategies and tactics to build both brand awareness and brand demand. From key opinion leaders to key influencers, Cita’s marketing initiatives build relationships, create buzz and answer objections. Cita leverages her knowledge of customer behaviors, selling cycles and business building ideas to create integrated marketing and interactive solutions that ignite sales.

Three companies have stepped up to the plate and each donated two copies of a book they highly recommend to the PGC200 community. One copy of each book will be raffled after Cita’s presentation. The books are:

Alternative Careers in Science: Leaving the Ivory Tower (Scientific Survival Skills) – Cynthia Robbins-Roth
donated by Meredith Dow and Louis Song of PROVEN

Emotional Stimulus Package: Your Guide to Re-creating the American Dream
The Lemonade Network
donated by Rosemarie Christopher of MedExec

Uncommon Career Success
Vance Caesar
donated by Brett Olinger of Power Connections

The second copy of each of the above will join Doug Walker’s A-Ha Performance, the first in the PGC200 library.

Thank you so much to Meredith and Louis of PROVEN, Rosemarie and Belinda of MedExec, and Brett of Power Connections!

A light dinner & soft drinks will be provided.

TO REGISTER: http://bit.ly/PersonalBrandEquity
$15 online, $10 student

$20 onsite, $15 student

Location:

AMN Healthcare, 12400 High Bluff Drive, San Diego, California 92130

Directions from Airport/Downtown:
5 North
5 will eventually merge with 805
3rd exit past the merge is Del Mar Heights Road – exit here and go right at the light
Take your next right at High Bluff Drive
Go about 1 mile almost to the end of High Bluff and take a right at Del Mar Bluffs Lane (light before the big intersection)
Veer to the left and enter parking garage.
Park in any visitor or unmarked spot.

Directions from North County
5 South
Exit at Del Mar Heights Road – left at light
Go to 2nd light, which is High Bluff Drive, and take a right.
Go about 1 mile almost to the end of High Bluff and take a right at Del Mar Bluffs Lane (light before the big intersection)
Veer to the left and enter parking garage.
Park in any visitor or unmarked spot.

Directions from East
Take 56 West
Take El Camino Real/Freeway 5 Exit
Take right at that light, which is El Camino Real – Don’t follow signs to 5
Go about 1 mile then take left on High Bluff Drive
Take next left on Del Mar Bluff Lane
Veer to the left and enter parking garage.
Park in any visitor or unmarked spot.