Cita Communications

How Interactive & Social Media Transform the Customer Experience

Thursday, November 1, 2012, 5:30-8:00 pm

Cita Walsh
Cita Communications

Top Digital Media Trends and Why They Matter:

  • Interactive media is now critical for every customer interaction
  • Digital media uplifts the brand experience
  • The Social Patient and Digital Doctor have evolved into savvy consumers with new demands from your brand
  • Legal & Regulatory are more comfortable with social media despite a lack of formal guidance from FDA
  • Health ownership and personal metrics are empowering patients and expanding the length of physician office visits
  • Selling from an iPad is the new normal and changes everything
  • Everyone wants e-Commerce, iPad apps, and mobile apps but doesn’t know how or where to budget for them
  • Interactive projects involve multiple departments and require a framework for success (or you’ll end up herding cats)

Cita Walsh develops marketing communications and interactive healthcare and medical marketing programs designed to increase market share. Her combined client-side and agency background has given her the unique opportunity to play an integral role in the launch of over 40 healthcare products and services. Cita frequently speaks about branding and interactive media. She was the keynote speaker at the 2012 Digital Marketing for Medical Devices national conference.


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12400 High Bluff Drive
San Diego, CA 92130


Presentation begins promptly at 6:30 pm

Registration online: $15 (until October 31), $10 student/affiliate/in transition
Onsite: $20, $15 student/affiliate/in transition
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